---
title: Marketing Automation Strategy Guide
description: Learn how Bananaco designs marketing automation that drives revenue.
---

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1. [Bananaco Knowledge Base](https://bananaco.io/knowledge-base?hsLang=en)
2. [General](https://bananaco.io/knowledge-base/general?hsLang=en)

# Marketing Automation Strategy Guide

Marketing automation should accelerate pipeline — not just send emails.

### Core Components

- Lead scoring
- Lifecycle automation
- MQL definitions
- Nurture campaigns
- Attribution reporting

- [Getting started](https://bananaco.io/knowledge-base/getting-started?hsLang=en)
- [General](https://bananaco.io/knowledge-base/general?hsLang=en)

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